This Is Why You Need A Goal Mug

A goal mug does exactly what it says on the tin.

It is your personal goal, printed on a mug! 

Goal mug | Accountability | Public Commitment | Personalised mugs

^^ Told you it wasn't complicated! This is my personal goal, printed on my mug!^^

It doesn't matter whether you want to lose weight, hit a fitness milestone, learn a new skill or start a business...almost any goal can be printed on a mug.

Why have your goal printed on a mug though?

Research shows that if you really want to achieve your goal, then there is one thing that you can do which will massively improve your chances of success.


Are you ready for this jelly?





By making a public commitment to your goal and telling other people what you are going to do, you increase your accountability. This, in turn, increases positive social pressure which is a very good thing for goal achievement.

Let me explain why.

How many times have you written down a goal in your notebook (or fancy goal journal), turned the page and then promptly forgot about it? You didn't achieve your goal and no one else knew what you were working on so they couldn't challenge or support you.

*Hand rises slowly into the air*

If you are reading this, you have probably let yourself down in the past by not doing what you said you would do. Unfortunately, you will continue to let yourself down in various ways in the's just a part of being a human.

If you tell other people about your goal, however, then you up the social stakes. It is so much harder to disappoint other people because you don't want to be seen as a failure for not following through on your promise.

*Lightbulb moment!*

I think one of the easiest ways to share your goal, is through something that is seen and used every day... a mug! 

So I will print your personal goal, on a mug to help you do what you said you are going to do.

Sounds simple, but it really works.

Check out these customer success stories:

dreaming to doing - goal mug - customer success stories

Liz from Surrey – smashed her business goal!

“I had been thinking about doing this for such a long time but the process of forming my goal and getting my mug was the thing that actually made me do it! It really was a kick up the arse!

 Now when I make a cup of tea that is the mug I go to. The other ones get slung in the dishwasher but I wash that one up to use it again! It has really boosted my motivation because my commitment is staring me in the face every morning which brings my goal to the top of my mind.

It's simple and effective and it worked 100% for me because I didn’t want to disappoint my friends and family.

 I also found it was good to have a short-term goal as it made me really focus. Now I want another mug for my next goal!”


dreaming to doing - goal mug - customer success stories

Amanda from Kent – well on her way to hitting her weight loss goal

“I use my mug all the time. I find it really helpful, it reminds me that I've made a promise to myself. It reminds me that there is a purpose to this and there is a reason why I want to lose the weight.

I have tried to lose weight before, more times than I care to think! But this time it feels like the weight is going, my shape is changing and I'm feeling better.

Before my mug I hadn't made a plan, I had a wishy washy intention and I definitely did not set myself the goal to lose the weight by Christmas. In having my mug personalised for me, I had to actually form a goal and that in itself has really focused me. The accountability of telling other people my goal has also helped, I am really lucky that my family are so supportive.

I feel like that initial seed has now sparked off other things and it has given me the confidence to push me and get my business going.”


dreaming to doing - goal mug - customer success stories

Rachel from South Dakota – more confident to achieve her business goal 

I use my mug daily! It puts my mind in a different realm because it is the first thing I reach for each morning. Morning coffee time is usually the only time during the day where I am alone with my thoughts and have my goal right there in front of me -- in my hands -- is most definitely pushing me forward. 

After I had said yes to getting a mug, I pushed myself out of my comfort-corner and asked my local library if I could host a monthly cooking demonstration and they said YES! That was before I had even received my mug! Even making the decision to commit to my goal helped me to take action. 

Most certainly, my goal has become more "part of me." It's no longer this little wishful-nugget I'm keeping in my pocket. It's almost become the first thought when I start to begin any project or task. I am automatically asking myself, "Is this going to help me reach my goal or is it taking me in a different direction?" My communications, like social media and blog posts, have a clearer image. My business model seems to have a back-bone now.

At the moment I'm still a bit nervous of saying my goal out loud in public, but it feels like it's easier to share the message in a photo.  It's scary to put yourself, your dreams, in front of people. It was safe in my pocket. Now, it's out there for people to comment on and give their opinions on. And if I don’t reach my goal, other people will know. I don’t want to be a failure!”

dreaming to doing - goal mug - customer success stories

Charlotte from London - uses her mug as a daily reminder of her goal

"My mug has been really helpful. Every time I use it and take a sip it reinforces my goal. The more I put it out there, the more it helps - public accountability is a big thing!

I am a very motivated and driven person. I already had my goal in mind, but having it on my mug helps to remind me what I am working on."


Warning! These things may happen if you buy a goal mug

 1. You will have to pull your finger out!
Yep, it's true. Once you start to tell everyone about your goal, you will actually have to work on it. This means doing difficult stuff that you probably don't want to to do (or else you would have achieved your goal already!), getting out of your comfort zone and practicing self-discipline. There are no shortcuts to success and you will have to put in the work. So are you truly ready to go after what you want, or do you just want to keep talking and dreaming about it?

2. You will have random people ask you about your progress/give you advice/tell you that they are also working on a similar goal
When I started sharing my goal through my mug (and on social media) I had friends of friends and work colleagues who I barely knew start talking to me and sharing their wisdom. This is a good thing! You never know where the next gem will come from that unblocks a barrier and allows you to get to the next level. Embrace the serendipity!#

3. You may feel a sense of smug progress that comes just from sharing your goal which paradoxically makes you less likely to achieve it.
I'm not going to lie to you, there is some research that shows simply the act of talking about your goal gives you such warm and fuzzy feelings that you become less motivated to actually work on it. 

On the other hand, there is some research which shows that telling people about your goal makes you more likely to achieve it. The important thing to remember is that even with any study, there are individual differences among participants. Not everyone will experience the same results.

What you should be interested in, is what works for you. Is what you are currently doing moving you closer towards your goal? Or if there is room for improvement, might it be time to try a new approach?

So, what do you need to do in order to get to the next level?

Do you have a goal in mind and you are ready to take action today?

Order your personalised goal mug - dreaming to doing - take action on your dreams today!

Do you have an idea in mind but you would like some help with goal setting?

book your free 15 minute online goal setting session - take action today - dreaming to doing

Do you have any questions?

Goal mug FAQs - Take Action Today - Dreaming To Doing


Or maybe you would like to think about it a bit more, maybe it's not the right time for you to commit to a goal.

Whatever you choose, please just make sure that if you really want it you take ACTION and do something to get it! Life is too short to have regrets

A comfort zone is a beautiful place - comfort zone quote - motivational quotes - quotes to take action 


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